Stop paying for enquiries you never answer.
Most businesses do not have a traffic problem. They have a problem where the enquiry arrives at 10pm, on a channel nobody is watching, and is gone by morning. Fixing that is cheaper than buying more of them.
Website · WhatsApp · Instagram · Missed calls · Forms · After-hours
AttractCapture
The problem
You are already spending money and effort bringing people in. The expensive part is done. What happens next is usually a group inbox, a personal phone, and whoever happens to be free — which means some proportion of what you paid for is quietly discarded, and nobody can tell you how much.
What this actually does
Each of these is either live on this website right now — go and test it — or built for your business during an engagement. We would rather tell you which than let you assume.
Every enquiry answered, whatever the hour
Website chat, WhatsApp, Instagram and missed calls all reach the same system, and it replies in seconds rather than when someone next checks. Nights, Sundays and the middle of service included.
See it workingNothing lands somewhere nobody is looking
Enquiries stop living in a group inbox or on somebody's personal phone. Each one is recorded with what the person asked and where they came from, so it exists somewhere other than a notification.
You find out where they actually come from
Every conversation is tagged with its source, so you can see which channel produces enquiries and which produces customers. Those are frequently not the same channel.
The after-hours ones stop vanishing
Enquiries arriving outside working hours are answered and captured rather than queued for a morning that never quite gets to them — and you get a number for how many there actually were.
See it workingLanding pages and capture flows that fit the campaign
Where a campaign needs somewhere to land, we build the page and wire its form into the same system as every other channel — so a form fill is a conversation rather than a spreadsheet row.
Where this stops
Published on purpose. A list of what something does is an advertisement; knowing where it ends is what makes it possible to decide.
- We are not a media buying agency. We do not run your ad accounts or manage your ad spend.
- We cannot make more people want what you sell. This category is about not losing the ones who already do.
- Source attribution is only as good as the links and channels it can see — offline word of mouth stays invisible.
- No guarantee of more leads. What is within our control is that the ones you get are answered and recorded.
Where this bites hardest
How you would know it is working
No figures appear here until they come from your own systems.
Leads
How many people enquired, across every channel, in a period.
Measured from CRM records created by the system.
Lead source
Which channel each enquiry came from — website, WhatsApp, Instagram, phone.
Measured from Source tagged on the conversation at the moment of capture.
Cost per lead
What one enquiry costs, by channel. Shows which spend is actually working.
Measured from Ad spend you supply, divided by attributed leads.
Capture rate
The share of enquiries that ended up recorded with enough detail to act on, rather than lost in an inbox.
Measured from Conversations with captured contact details ÷ total inbound conversations.
First response time
How long a person waits for their first real answer.
Measured from Timestamp of inbound message to timestamp of first reply.
Missed enquiries
Enquiries that got no response at all — the leak most businesses cannot see.
Measured from Inbound conversations with no outbound reply within the agreed window.
After-hours capture
Enquiries arriving outside working hours, and how many were answered.
Measured from Conversation timestamps against your published opening hours.
These categories are not bought separately in practice. Most engagements start with the one where the biggest opportunity is and grow from there — see all five.
How many enquiries are you losing before anyone sees them?
A free 30-minute look at how your business attracts, captures, converts, serves and retains customers. No obligation, and the recommendation is not always automation.